About Jan





“Imagine a world where everyone feel welcomed and expected. A world where children and adults, friends and strangers, co-workers and leaders, customers and guests dare to meet each other with openness and trust. A world where our encounters are guided by dignity, mutual respect and compassion. A world where we connect through our similarities, and create welcoming and inclusive environments that appreciate our differences. I believe that this is the foundation for true and sustainable success for us as individuals, for our organizations, our societies and in the final end, our planet.”

After 25 years in a hectic career as a leader, CEO and entrepreneur two panic attacks changed the course of his life. Instead of only chasing short term goals and deadlines he wanted to explore what creates real and sustainable success for individuals and organizations. This led him to the fields of culture, values and relationships that everything rests on, and the hospitality as a way to harmonious individuals, organizations and societies.

Jan Gunnarsson is an international author and speaker who inspires people to cultivate a caring, inclusive and welcoming mindset and behavior. He has written 8 books and done over 2,000 presentations on The Art of Welcoming. Jan has 25+ years of experience from the Hospitality industry, working as CEO and Director for a host of companies. During 10 years he was a member of the Stena Line Board of Directors. He is constantly educating himself and developing the field of Hospitality. In 2014 Jan received his certificate from Stanford University School of Medicine as a teacher of compassion cultivation training.



General Manager at international hotels

President of largest ski resort in Scandinavia

Management consultant working with designing change processes

Head of Development at the Swedish Tourist Board

President of Scandinavian Tourism Inc. USA

Secretary for the Swedish Government Tourism Commission

Member of the Board at Stena Line with 6,000 employees

Member of the Board at MidSweden University (1991-1994)

Founder of The Hostmanship Group

> 2000 speeches on Hostmanship

Author of 8 books on Hostmanship