THE POWER OF HOSPITALITY
THE WELCOMING DIFFERENCE IN A WORLD OF CHOICE
Hospitality is the art of making people feel welcome, as customers, partners and colleagues. A practical and well proven philosophy that help individuals and their organization to ensure a welcoming culture. Hospitality is about seeing the person we meet not just as a customer, patient, client, student, co-worker or colleague, but as a dear guest. This “guest–host” type of approach is the starting point for developing a truly welcoming attitude. Where there is a guest, there is also a host who exercises the art of welcoming.
We live in a time where human relationships are more important than ever. When products, services and prices are similar, the way we greet, meet and treat customers, partners and employees is the great differentiator in creating long term success.
Enthusiastic customers are the new marketers in the interconnected world. Value adding partners are integrated in the delivery of our services. Engaged employees are more effective and focused on creating value for customers and for the company. We need to stay on our toes, be open and welcoming, always remembering that every time someone buys something or every day someone is going to work, it is a choice.
THE VALUE OF HOSPITALITY
A DECISIVE FACTOR FOR SUCCESS
A person who feels like a guest takes with them an experience of better quality and value. Sometimes it can be described as the feeling of having one’s expectations not only met but even exceeded. A welcoming hospitality can thus evoke not only a feeling of satisfaction, but also feelings of enthusiasm, joy and delight.
Someone who chooses to act as a host brings simultaneously meaning and joy into their own life. With hostmanship as a starting point we can become better collaborators and leaders. Hospitality is an important prerequisite for personal development, career and good relations with others.
A company is dependent on a welcoming culture both internally and externally. Business culture which is characterized by a culture of hospitality is clearly linked to the ability to attract and retain talented individuals, collaborators and customers. With a company culture that is passionate about hospitality we get customers who are not only consumers, but who will also become valuable ambassadors, developers, inspirers and co-producers of our company. In a world where products and services are increasingly alike, the art of making people feel welcome is a decisive factor for success.
THE REWARDS OF HOSPITALITY
NO CARE – NO COMPANY
• No care, no company – Without care, no talent. Without talent, no customers. Without customers, no company.
• Meaning – When we make a difference for other people, what we do becomes meaningful.
• Joy – We experience joy when we do something with passion, from the heart.
• Success – Hospitality creates value for us as hosts, for our guests, our workplaces and the world we live in.
• Gratitude – The feeling which is evoked when we see in someone else’s eyes that what we have done has made a difference for them. This is a reward you can’t beat with a stick!
THE HOSTMANSHIP GROUP
CREATING A WORLD WHERE EVERYONE FEEL WELCOME
Jan founded the Hostmanship Group in 2003 to spread his vision of a world where everyone feel welcomed and expected. The Hostmanship Group is working for this vision and is now present in Sweden, Norway, The Netherlands and Uganda, inspiring, educating and writing books in the subject.